Design Process — Jason Benabente
My design process
A structured yet adaptive framework. Every project is unique, but the thinking remains consistent.
Research & Empathy
Discover
Deep stakeholder interviews, competitive analysis, contextual inquiry, and user journey mapping to uncover real pain points.
Problem Framing
Define
Synthesizing research into actionable insights, HMW questions, and a clear problem statement that guides all design decisions.
Creative Exploration
Ideate
Rapid sketching, divergent thinking workshops, and crazy 8s to explore the full solution space before converging.
Build to Learn
Prototype
From paper to high-fidelity interactive prototypes, always at the right fidelity for what needs to be tested.
Validate & Learn
Test
Moderated and unmoderated usability testing, A/B experiments, and data-driven iteration cycles.
Deliver & Monitor
Ship
Pixel-perfect handoff with annotated specs, design tokens, and post-launch monitoring to close the feedback loop.